Meta-universe fashion
06/2022-09/2022
In 2022, Style3D started to expand overseas markets, but the satisfaction rate in non-Chinese regions continues to drop. The design side of the "Interactive Tutorial" and "Explaining Products" initiated experience optimization, and I pushed 3 design solutions to the ground, and satisfaction increased by 40.88% after the launch, and the negative feedback rate decreased from 87.22% to 1.02%, and gained 10+ real positive feedbacks from overseas customers. We have received 10+ positive feedbacks from overseas customers.
Role
Ux research - Research and analysis of users of style3d, possible scenarios of use, and competing products.
UI design-tutorial guide for making style3d, rearranging text, etc.
Due to company confidentiality issues, some interfaces are not shown.
Overview
What is meta-fashion?
Meta fashion that is meta universe fashion, due to the rapid development of the meta universe in recent years, but few platforms dedicated to let designers to real-time 3d simulation.
so was born this style3d ecological service system project, the interface concept of the project follows the basic design principles of interaction design. Simple and clean.The interface is purely functional, while maintaining a neat aesthetic, so that users can quickly browse and understand.
Current Issue
There is no clear procedure to teach users how to use.
61.3%
User confusion
82.66%
Problems of English interpretation
"This modeling software looks complicated and every time I forget how to do it. This is the 3rd time this week I've gone to customer service and spent at least 30 minutes communicating the same thing each time."
--[Typical User Feedback]
Project Objectives
Objective 1
100% resolution of English paraphrase problems
Objective 2
Explore tutorial interactions for overseas users' habits to increase satisfaction to 40%
Objective 3
Enhancement of international advanced visual aesthetics and development of visual norms
Project challenges
challenge 1
No specific requirement inputs on the product side
challenge 2
Team has no research on overseas competitors
challenge 3
The team doesn't understand overseas users
Project challenges
How design teams initiate and drive projects？
Strategy 1: Define the value and find the right people
[We conducted a lot of competitive analysis and sought out a large number of overseas users for research and testing to support our design points.]
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Led 3 usability tests and identified 16 operational issues.
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Analyzed 8 overseas direct competitors and found 6 design opportunities.
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Captured 12 months of user data to derive 2 design solutions.
Strategy 2: MVP Least Cost Push
[Identify design defects that can be fixed immediately, grade design solutions, and control project scheduling]
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Dealing with Text Interpretation Issues.
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Adjusting information density and prioritization in English.
Strategy 3: Real-time feedback, feedback after the fact
[Timely feedback with product managers on design progress, proactive testing of data after launch; precipitate design specifications to feed the team]
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Saved 1 international design guideline.
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Sharing project experience with design and product teams 2 sessions.
Methods of facilitation
0-1 Build overseas use research channels to get first-hand feedback from users.
3
Usability testing (within 2 days)
16
Problems with tutorials
[We sought out a large number of overseas fashion designers and students involved in the apparel industry, and ended up conducting 3 usability tests and 16 operational tutorial questions in order to find out what users would currently be struggling with on our software.]
In-depth analysis of direct overseas competitors and benchmarking differences
8
Competitive Analysis
5
Core scenario
6
Design Opportunity Points
[We selected MAYA, 3DMAX, etc. as our competing software, analyzed them, and eventually found that their operation tutorials were mostly step-by-step tutorials on key functions]
Dealing with English paraphrases
[Current Issue]
[English interpretation unintelligible to overseas users]
[Long text overflow and truncation]
[Design Ideas]
[Conduct a walk-through of software interpretation issues by seeking professional users overseas]
[Learning how competitors simplify and prioritize the interpretation of long text]
[Design Decision]
[Ultimately sought 2 professionals with many years of overseas fashion employment for textual interpretation review, user comprehension increased to 80%, screen integrity increased by 60%]
Screen
Design Precision
Multilingual Design Guidelines and Practices.
After the project came to an end, I summarized the multilingual design guidelines and practices and shared them with the rest of the project team, with an NPS score of 90 at the excellent level, and provided ideas for internationalization in 2023.
Key results
Project Impact
40.88%+
Overall satisfaction
10+
Positive feedback from overseas users
80%+
User-understood text
100%
PM and design team leader approval
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