CareerUp
04/2023-05/2023
Time
5 weeks
Team
Zhenkai wang
Yueming Lai
Jingyao Wang
Wenxuan Dong
Tools
Figma
Keynote
C4D
AE
Role
Design - Concept sketches,wireframing, hi-fi prototype,usability testing.
Research - secondary research, user outreach, semi-structured interviews,affinity mapping, competitive analysis, expert evaluation.
Figma link
Background（Needs: Reducing the application burden）
As a job seeker who is about to graduate. I'm very interested in personal development job hunting because not only do I find the process of finding a job to be very complicated and intimidating, but so do my friends. On the other hand, identifying the right job opportunities, navigating online platforms, crafting impactful application materials, and understanding employer expectations can all feel overwhelming.
Overview
Current problem
The process of finding a job can be complex and intimidating.
For recent graduates and job seekers, the process of finding a job can be complex and intimidating. Identifying the right job opportunities, navigating online platforms, crafting impactful application materials, and understanding employer expectations can all feel overwhelming.
Goal
Develop a project-driven career coaching platform to guide career development journey with seamless conversations, efficient tracking, and stress-free productivity.
Design process
Cooperation projects. We conducted various research methods during the design process, such as user interviews, task analysis, empathy mapping and usability testing... I am mainly an interaction designer and took the lead in secondary research, user development, semi- Structured interviews, Dashboard page production and interactive effect production...
Formative Research
Starting with white paper research, I began drawing on research articles on the topics of job search, motivation, and Alibaba—that’s when I stumbled upon an eye-opening statistic from a Delphi exploratory study:
“..59% think
AI recommendations can help
Job seeker gets perfect job
A further 63% believe AI can provide useful job search advice to candidates
Direct Competitor
Indirect Competitor
Key Insights
What can existing products provide users?
Keeping the above statistics in mind, I analyzed the 7 most popular apps surrounding the job search/productivity space. I found three interesting problems, which became my opportunity to solve them.
How is career progress tracking supported?
How to reduce user steps?
How to make users feel closer?
Primary Research
User Interview
After seeing thesis research + competitive product analysis in this field, I wanted to hear the first-hand experience of my target users to meet their final product needs.
These interviews are designed to explore various aspects of career development and understand individuals’ experiences, perspectives and needs during the career planning process
From user interviews, we summarized seven elements of user experience that affect career development
Affinity Mapping
Key insights and analysis
Lack of job search experience, respondents always use job search tools
·Low efficiency ·Lack of motivation ·Difficulty balancing negative emotions
Insight 1:
The wrong tools can negatively impact resource management
Insight 2:
Inefficiency and poor experiences in career development waste time and affect emotions
Insight 3:
Balancing personal and life goals has an important impact on career development
Persona
Ideation
Key Pain Points
Time-Consuming CV Preparation & Customisation
“I am so slow to prepare my CV. It took a lot of time to research the company and the role. And rewrite all the experience based on the job description.”
Lengthy and Frustrating Job Search Journey
“It took me a year to land my first full-time job. It’s really a long and frustrating journey. There are a lot of moments I just wanna quit.”
Tedious and Disjointed Job Application Process
“Every time I started applying jobs I opened tons of taps and I had to switch from the company site to LinkedIn to my driver to word files to excel sheet and on and on. It’s so tiring!”
Demotivation Due to Persistent Rejections
“There is a time I received rejections for the entail month. No calls, no interviews, nothing. It’s really demotivation.”
Design ideas
In order to solve users' problems, we start from two aspects: improving efficiency and maintaining positive emotions.
Based on the inspiration points, we conducted solution brainstorming and selected 4 solutions that were most suitable and effective in dealing with users' pain points. Based on various feedback from 8 other peers and feedback from my mentor, I continued to iterate on my design over 4 weeks, with 4 major improvements:
Information Architecture
User flow
A concise and clear product framework designed to help efficient job search management
Pass the Card Sorting test and iterate to the final version.
Prototyping
Wire-framing
In order to develop the prototype of our design concept, we followed a systematic approach that involved wireframing, creating low-fidelity prototypes, and eventually transitioning to high-fidelity prototypes. We began by wireframing, which allowed us to sketch out the basic structure and layout of the design concept. This helped us visualize the overall flow and arrangement of elements without getting caught up in the finer details.
Low-Fidelity Prototype
User Feedback
Iteration Plan
4 major improvements
Design
UI Style Guide
Function
UI
Impact
How Our Users Say about Us?
“I would really hope to have a tool like this. It will save me a lot of effort in applying hundreds of jobs everyday.”
—— Graduate Intern, London Marketing Firm
"The user flow is clear, and I had no trouble navigating through the journey. I easily clicked the prompt to proceed."
—— UX Design Graduate, Loughborough University
"I love idea that the AI provides coaching and subjective data to support my decision-making process. It's very insightful."
—— 2023 Graduate Student, UCL
How Industry Expert Say about Us?
"I absolutely adore this AI program! It's intuitive and empowers job seekers to quickly get up to speed. With a bit more focus on providing a detailed description of the functional points of the information architecture, this project will undoubtedly have an even more positive impact!"
—— UX designer, Google
"I am truly impressed by the clarity of the logic and the relevance of the selected topics in this project. It's evident that the team has put in a lot of effort. With a few more thoughtful walkthrough of the User Interface, this project is destined to make a significant positive impact!"
—— 交互设计师, 深圳某独角兽公司
Meta-universe fasion
PennyGo
Invisable Dream
